Niche marketing means as the name suggests, it involves marketing targeted for a particular niche. There are many ways to market or promote a business, and some work better than others, depending on your niche.
Yes, that makes sense, but what is niche marketing about you ask? Today I will be talking about a specific marketing strategy that will work for any niche website. You may have heard me talk about the 4 keys steps required to build an online affiliate business.
Niche marketing is a part of the 1st three steps.
- Choose an Interest – your Niche
- Build a Website
- Get Rankings -Traffic
Let’s break this down a little and look at how niche marketing works for these steps.
Choosing Your Direction – It Starts With a Niche
This is the first step, and it is important to remember that there is NO SUCH THING as choosing the wrong niche. However, it is important to choose something that gets you excited, something you have a passion for. You also need to have some knowledge in your niche.
A few things that you should understand about niches are:
(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won’t be your last (so don’t worry about it being perfect)
(6) Any SINGLE niche website can become a “full time” income/business
If you are still unsure about a niche watch this training from Wealthy Affiliate about How to Choose a Niche
There are thousands of products for affiliate marketing in all different niches, and it doesn’t matter which one you choose the marketing strategy and approach will be the same for all of them, but 1st let’s have a look at step 2.
Building Your OWN Niche Website
Next, you will take your niche idea and turn it into a tangible business starting with your website.
Building a website is not scary; it should be fun and can be done easily and quickly with a little help. In fact, you can publish a website in under 30sec these days. Please don’t believe me watch this training video on Building your Own Niche Website to see how it is possible.
Your website will continue to evolve and improve over time as it grows, you will be regularly adding more content and improving your site’s overall look. Your site is straightforward to manage with the help of Wealthy Affiliate. They have everything that you need on the one platform, all the training, tools and expert help you will ever need, and you can start with a free account.
If you are serious about turning your niche into a business, you will want to upgrade. You can still start with the free account and get a website up and running and see what advantages Wealthy Affiliate will give you over your competition. Just click on the banner for your Free Starter Membership.
Get Rankings | The Traffic
Traffic is vital to your success. No traffic = No customers = No sales.
Getting your website ranked and driving traffic to it is critical for success. There are many ways to monetize a website, but I will be talking about a specific strategy that works to market any niche in this post. This strategy will get you 100% free organic traffic.
It will take a little time to gain authority with Google, at least 6 months or more for a new site, but the time invested in getting the traffic will be worth the effort. The strategy I use to get this traffic is called targeting the Low Hanging Fruit keywords. These Low Hanging Fruits have low competition, so it is easier to rank with Google. If you want to know more about Keywords have a look at my post What’s Keyword Research About
Like a fruit tree, the fruit is typically smaller (it gets less traffic), which has more abundance. The idea behind this approach is to get rankings, in volume, and to do so a lot easier than trying to go after more competitive terms. Ideally, you will want to write at least three posts a week for your niche website. Each post should be at least 1000 words.
Keyword Research – Jaaxy
You will use a keyword research tool to find these Low Hanging Fruit Keywords and then write a post using these keywords. You will want your keyword in your article’s title, in the first paragraph and again, in your post’s conclusion. Please don’t overdo it and saturate your post with keywords; more is not better in this case.
You can watch the Wealthy Affiliate training on Understanding the Low Hanging Fruit to get a better idea of this niche marketing strategy. You can also try the Jaaxy Keyword Tool that I use for free below, type in a keyword. Jaxxy is one of the tools that you get with your Wealthy Affiliate membership. You get 30 searches with a free account and unlimited searches with a paid premium WA membership.
Try Jaaxy for Free
Final Thoughts on Niche Marketing
What is Niche Marketing About? It is really just about targeting a specific niche with a marketing campaign. The marketing strategy I have talked about today will work for any niche. Sure, you can try other marketing tactics, and you can even buy traffic, but the low hanging fruit strategy is proven and has stood the test of time. It works for getting 100% free organic traffic.
Once you have the traffic, you need to monetize your site, and there are various ways to do this also. The way I have talked about today is through affiliate sales, but there are more. If you are serious about making money online, you will want some help to bring all of this together.
One of the best ways to learn the low hanging fruit strategy and get access to all the tools and training you will need for success is to use the Free Starter Membership at Wealthy Affiliate You can learn all about what niche marketing is at WA.
Wealthy Affiliate will give you everything you will need to build a successful online business, so go ahead and start today with your free membership, what are you waiting for?
Catch ya in the WA community