What is Niche Marketing About

What is Niche Marketing About?

Niche marketing means as the name suggests, it involves marketing targeted for a particular niche. There are many ways to market or promote a business, and some work better than others, depending on your niche.

Yes, that makes sense, but what is niche marketing about you ask? Today I will be talking about a specific marketing strategy that will work for any niche website. You may have heard me talk about the 4 keys steps required to build an online affiliate business.

Niche marketing is a part of the 1st three steps.

  1. Choose an Interest – your Niche
  2. Build a Website
  3. Get Rankings -Traffic

Let’s break this down a little and look at how niche marketing works for these steps.

Choosing Your Direction – It Starts With a Niche

This is the first step, and it is important to remember that there is NO SUCH THING as choosing the wrong niche. However, it is important to choose something that gets you excited, something you have a passion for. You also need to have some knowledge in your niche.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won’t be your last (so don’t worry about it being perfect)
(6) Any SINGLE niche website can become a “full time” income/business

If you are still unsure about a niche watch this training from Wealthy Affiliate about How to Choose a Niche

There are thousands of products for affiliate marketing in all different niches, and it doesn’t matter which one you choose the marketing strategy and approach will be the same for all of them, but 1st let’s have a look at step 2.

Building Your OWN Niche Website

Next, you will take your niche idea and turn it into a tangible business starting with your website.

Building a website is not scary; it should be fun and can be done easily and quickly with a little help. In fact, you can publish a website in under 30sec these days. Please don’t believe me watch this training video on Building your Own Niche Website to see how it is possible.

Your website will continue to evolve and improve over time as it grows, you will be regularly adding more content and improving your site’s overall look. Your site is straightforward to manage with the help of Wealthy Affiliate. They have everything that you need on the one platform, all the training, tools and expert help you will ever need, and you can start with a free account.

If you are serious about turning your niche into a business, you will want to upgrade. You can still start with the free account and get a website up and running and see what advantages Wealthy Affiliate will give you over your competition. Just click on the banner for your Free Starter Membership.

Get Rankings | The Traffic

Traffic is vital to your success. No traffic = No customers = No sales.

Getting your website ranked and driving traffic to it is critical for success. There are many ways to monetize a website, but I will be talking about a specific strategy that works to market any niche in this post. This strategy will get you 100% free organic traffic.

It will take a little time to gain authority with Google, at least 6 months or more for a new site, but the time invested in getting the traffic will be worth the effort. The strategy I use to get this traffic is called targeting the Low Hanging Fruit keywords. These Low Hanging Fruits have low competition, so it is easier to rank with Google. If you want to know more about Keywords have a look at my post What’s Keyword Research About 

Like a fruit tree, the fruit is typically smaller (it gets less traffic), which has more abundance. The idea behind this approach is to get rankings, in volume, and to do so a lot easier than trying to go after more competitive terms. Ideally, you will want to write at least three posts a week for your niche website. Each post should be at least 1000 words.

Keyword Research – Jaaxy

You will use a keyword research tool to find these Low Hanging Fruit Keywords and then write a post using these keywords. You will want your keyword in your article’s title, in the first paragraph and again, in your post’s conclusion. Please don’t overdo it and saturate your post with keywords; more is not better in this case.

You can watch the Wealthy Affiliate training on Understanding the Low Hanging Fruit to get a better idea of this niche marketing strategy. You can also try the Jaaxy Keyword Tool that I use for free below, type in a keyword. Jaxxy is one of the tools that you get with your Wealthy Affiliate membership. You get 30 searches with a free account and unlimited searches with a paid premium WA membership.

Try Jaaxy for Free

Final Thoughts on Niche Marketing

What is Niche Marketing About? It is really just about targeting a specific niche with a marketing campaign. The marketing strategy I have talked about today will work for any niche. Sure, you can try other marketing tactics, and you can even buy traffic, but the low hanging fruit strategy is proven and has stood the test of time. It works for getting 100% free organic traffic.

Once you have the traffic, you need to monetize your site, and there are various ways to do this also. The way I have talked about today is through affiliate sales, but there are more. If you are serious about making money online, you will want some help to bring all of this together.

One of the best ways to learn the low hanging fruit strategy and get access to all the tools and training you will need for success is to use the Free Starter Membership at Wealthy Affiliate You can learn all about what niche marketing is at WA.

Wealthy Affiliate will give you everything you will need to build a successful online business, so go ahead and start today with your free membership, what are you waiting for?

Catch ya in the WA community

OZ Dave

7 thoughts on “What is Niche Marketing About?”

  1. Hello, and thank you for this insightful post on Niche marketing. 

    The most important aspect of niche marketing is choosing the right niche followed by building your content on your website and growing your audience. Passion is required when choosing a niche, as you mentioned in the post. 

    No niche is the wrong niche. An important aspect I believe people should pay attention to is the headline. A well researched headline will boost your performance in whatever niche you decide. 

    1. Hi Jude,

      Yes, a well-researched Keyword in the title certainly does help. You need to become an expert on your chosen niche to gain any authority. Wealthy Affiliate will help you with all the training you will need to be successful online.

      OZ Dave

  2. Hey David. Very interesting article. I’m just beginning my adventure with online marketing and posts like this are extremely useful. I already have chosen my niche (hope it was good choice!) and now I’m focusing on generate traffic on site. Thank you for your advices about wealthy affiliated it seems as a great starting point to build recognizable blog.

    1. Good to see you have started your adventure. Yes, Wealthy Affiliate is definitely the way to go if you want to start affiliate marketing and build a blog website; they everything you will need for success.

      All the best Mate!

      OZ Dave

  3. A few months ago I understood that doing affiliate marketing gives me big opportunities for sharing my opinion about products and content, made by other people. Furthermore, this a way of earning money. 

    Today I see this post explains well the basic ideas of the affiliate marketing business.
    It is well structured, as for beginners in this topic. And, of course, it contains affiliate links to the best site I have ever seen, which helps enthusiasts to start and grow their own affiliate business. 

    1. Hi Roumen, Yes I am passionate about WA because I truly believe they are the best at what they do and the value you get for your money at WA is exceptional. Good to see you have got onto affiliate marketing.

      Good on ya, Mate!

      OZ Dave

  4. Hi

    Thank you so much for this post. It’s helping a lot of newbies on their way to success.

    I love your site and the niche you’ve chosen. It’s easy to navigate, and you have wellwritten and helpful articles. I love that your theme is so clean.

    It’s great that you have added links to WA.
    I’ll subscribe to your site for sure.

    Well done.


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